How we rescue your pricing.
Drive 20% higher transaction prices than traditional flat discounting.
Real customers. Real offers. Real products. We collect the most valuable data in retail.
Quick and Discreet
Immediately find the perfect price between a shopper and retailer, one on one.
Touchpoint agnostic – whether in-store or online, retailers are always in control.
Why we're the next iteration of intelligent retail pricing.
EP is a white label SaaS that quickly and discreetly finds optimal pricing between an individual shopper and single retailer. This pricing conversation approach is more efficient (and more fun for shoppers) than traditional flat discounting models, and captures shoppers’ true willingness-to-pay. EP is touchpoint agnostic, customizable, and non-competitive; whether utilized in-store or online, the shopper is always empowered, and the retailer is always protected.
Engaged Pricing is price optimization at the customer level.
Retail, technology, data science, marketing, startups.
Dr. Tak-Sang Chan
Extra, extra, read all about it.
From the Engaged Pricing blog.
For those of you who don’t know, the New York Fashion Tech Lab is a tremendous program focused on helping emerging fashion tech connect with major retail partners. Our company, Nyopoly, was fortunate enough to be involved with the program – with some great press. Fortune Magazine ran a well done write-up on the New York Fashion Tech[…]
The big news in retail – and pricing – was the announcement of Amazon’s “Make An Offer” experience. From Amazon: Make an Offer is a feature that’s available for select Collectibles and Fine Art items. This feature lets you make an offer to buy an item for less than the current price from participating sellers.[…]
From IBM and HSN, check the video for highlights on 2014 Holiday Shopping Trends. Want more? Download the full IBM 2014 US Online Retail Holiday Readiness Report here.
Note: This article originally was featured on the MITX blog. With holiday 2014 already at our doorstep, the current climate can look dark for many retailers. Ecommerce sales are projected to rise 16.6% this year to over $72 billion in holiday 2014, according to eMarketer. Despite overall sales number projected to rise, a shortened holiday[…]
Price personalization is essential for retailers trying to sell to ever-changing customers. But when done in the wrong way, customization can seem shady, misleading, or exploitative. A recent study illustrated how sometimes pricing approaches can hurt consumer confidence. Via RetailWire, the Northeastern research found: Conducted this spring, experiences on 16 popular retail and travel e-commerce sites[…]
In the battle of retailers vs. Amazon, price-matching is often a first tool used to compete. But whether in-store or online, the race to the bottom isn’t sustainable for non-Amazonian retailers. Don’t play those away games. From 360pi via Integrated Solutions for Retailers: 360pi’s pricing analysis of 1000+ household goods based on Amazon’s own assortment[…]
If you’re a retailer who thinks your pricing policies are private – you’re wrong. Customers are becoming more aware of pricing pracities every day, thanks to smartphones, showrooming, and comparison shopping being easier than ever before. But beyond simple price matching, customers are trying more and more to determine if your price is really the[…]
From AppLovin via Recode, here’s how retailers that miss out on mobile might also miss out on billions.
In retail, arguably no trend is more popular than dynamic pricing. As pressures mount on both storefronts and ecommerce spaces, many organizations are looking toward dynamic pricing as a way to keep up with the (giant) elephant in the room: Amazon. But when using this weapon in the fight with Amazon, two important questions arise: How[…]
We know ecommerce is eating in-store retail. But what if you could combine the two for the best of both worlds? A whitepaper from Rodney Mason of Parago outlined the changing face of retail and in-store vs. ecommerce. There are many great takeaways from the research, including how to integrate the benefits of shopping online[…]