Consumers Voting With Feet, Not Just Wallet

We know e-commerce is impacting physical store sales – but just how bad is it?

As noted by The Wall Street Journal, foot traffic and new retail space are down drastically:

Retailers got only about half the holiday traffic in 2013 as they did just three years earlier, according to ShopperTrak, which uses a network of 60,000 shopper-counting devices to track visits at malls and large retailers across the country.

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Retailers need to change the physical location shopping experience to bring customers back in-store. (Plus, shoppers want a next-gen experience – they’re ready.)

Pricing, loyalty programs – everything a retailer is doing needs to be re-imaged for a changing consumer and a changing industry. Moving solely to e-commerce channels isn’t an option for major retailers with 5, 10, 20 year leases; it’s time to build the next in-store experience, and CEPP is here to help not only maximize the value of foot traffic, but get more door swings as well.

Joe Shartzer

Cofounder at Nyopoly
Joe Shartzer is a co-founder of Nyopoly and loves startups, stats, sports, and alliterations. And bourbon.
Say hi: joe@nyopoly.com.

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