With doorswings down, the storefront is in need of an overhaul. And here’s the thing – shoppers are ready and willing to experience the physical location differently, especially via smartphones. More from Latitude…
Seventy-nine percent of participants were interested in the possibility of having digital content delivered to their mobile phones while shopping in a store.
The infographic below displays the most popular digital enhancements that shoppers would like to see made to in-store retail, as well as the needs underlying these future requests:
Engaging on price, seeing product information, comparables, and loyalty integration in-store – CEPP can help with all of these. How are you beating the competition in-store?
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