In retail, arguably no trend is more popular than dynamic pricing. As pressures mount on both storefronts and ecommerce spaces, many organizations are looking toward dynamic pricing as a way to keep up with the (giant) elephant in the room: Amazon. But when using this weapon in the fight with Amazon, two important questions arise: How[…]
We know ecommerce is eating in-store retail. But what if you could combine the two for the best of both worlds? A whitepaper from Rodney Mason of Parago outlined the changing face of retail and in-store vs. ecommerce. There are many great takeaways from the research, including how to integrate the benefits of shopping online[…]
From Merchant Warehouse, here’s a killer infographic on the value and benefits of in-store mobile commerce. Mobile isn’t just for show-rooming or research in-store – smart retailers will embrace mobile transactions to boost sales at the storefront. Is your store ready? How are you leveraging in-store mobile to actually sell?
From The Wall Street Journal, shoppers are fleeing physical store locations, drastically and consistently. Foottraffic has continued to fall 5% year-over-year for over 12 months.
From Business2Community, here’s an infographic on the mobile in-store shopper, browsing habits, and more:
A new study from the Journal of Consumer Research looked at how differing pricing strategies impact where customers decide to shop. A key takeaway: customers will visit storefront they believe are cheaper most of the time.
Via Kobie, 2014 will be the year of loyalty programs that seamlessly span online and brick-and-mortar. What is your organization doing to improve your loyalty program for a changing shopper?
We’ve talked about customers wanting a new storefront, and technology is rapidly bringing that to market. Over the next five years, the low-energy bluetooth/iBeacon industry will have 60 million+ units in the market. While there’s a major push for this tech in smart home tracking, retail will be the most valuable sector. From TechCrunch: However,[…]