Transparency is Key in Pricing

Price personalization is essential for retailers trying to sell to ever-changing customers. But when done in the wrong way, customization can seem shady, misleading, or exploitative. A recent study illustrated how sometimes pricing approaches can hurt consumer confidence. Via RetailWire, the Northeastern research found: Conducted this spring, experiences on 16 popular retail and travel e-commerce sites[…]

Matching Amazon On Price Doesn’t Mean You’ll Match Amazon On Success

In the battle of retailers vs. Amazon, price-matching is often a first tool used to compete. But whether in-store or online, the race to the bottom isn’t sustainable for non-Amazonian retailers. Don’t play those away games. From 360pi via Integrated Solutions for Retailers: 360pi’s pricing analysis of 1000+ household goods based on Amazon’s own assortment[…]