The big news in retail – and pricing – was the announcement of Amazon’s “Make An Offer” experience. From Amazon: Make an Offer is a feature that’s available for select Collectibles and Fine Art items. This feature lets you make an offer to buy an item for less than the current price from participating sellers.[…]
Price personalization is essential for retailers trying to sell to ever-changing customers. But when done in the wrong way, customization can seem shady, misleading, or exploitative. A recent study illustrated how sometimes pricing approaches can hurt consumer confidence. Via RetailWire, the Northeastern research found: Conducted this spring, experiences on 16 popular retail and travel e-commerce sites[…]
In the battle of retailers vs. Amazon, price-matching is often a first tool used to compete. But whether in-store or online, the race to the bottom isn’t sustainable for non-Amazonian retailers. Don’t play those away games. From 360pi via Integrated Solutions for Retailers: 360pi’s pricing analysis of 1000+ household goods based on Amazon’s own assortment[…]
If you’re a retailer who thinks your pricing policies are private – you’re wrong. Customers are becoming more aware of pricing pracities every day, thanks to smartphones, showrooming, and comparison shopping being easier than ever before. But beyond simple price matching, customers are trying more and more to determine if your price is really the[…]
From ABC News, here’s another report of the lengths consumers will go to crack your discount pricing techniques.